Introduction

Assalamualaikum...

- We want to say a million thanks to all person that helped us did our assignment especially to our lecturer, Sir Syamrie. We had 4 group members in our group, which are   Nuratiqah Bt Azimi (PDL 1501 029) , Suhailah Bt Ahmad Ibrahim  (PDL 1501 051) , Sarah Balqis bt Ishak  (PDL 1501 054) , Nur Azwa Izzaty Bt Johan  (PDL 1501 022)  from DLM 3A.

- We combined our  idea and opinion to complete our task. Basically, we choose Cadbury as our  company to make all human being feel excited  when visit our blog. Same with others, we spread our blog’s link to everybody because we need to get the followers for our blog.

History

Strategies and Planning

Inventory Management and Warehousing

Puchasing and Order Processing

Transportation

Information Technology

- At Cadbury Beverages, much of this market information comes from scanner data sold by companies such as IRI. Using IRI's decision support software, Dataserver, Cadbury wafts through the data for a first pass. More information technology is used for a refined view of the data in the guise of IRI's Coverstory. Not only do these innovative software tools permit Cadbury to find new openings in the competitive marketplace, they enable Cadbury to perform intra-prospecting

- By far, the perfect "new" product is one that exceeds sales projections and whose time to market as well as developmental cost are low. Cadbury first looks for new opportunities in its own product categories (i.e., intra-prospecting). In these analysis, Cadbury scrutinizes subcategories of products that perform better than average. For the most part, though, new opportunities are found outside of current product boundaries.